GlobeScanㆍEAIㆍMaeil Business Newspaper CSR 2005 Cross-Tabulation

EAI conducts the Global Issue Monitor (GIM) survey, which gauges global public opinion on pressing world issues, and the Corporate Social Responsibility Monitor (CSR) survey, which analyzes perceptions of corporate social responsibility. These surveys are conducted in collaboration with GlobeScan, an international public opinion research firm. The GIM survey involves a total of 23 countries*, while the CSR survey includes 21 countries**.

The GIM primarily analyzes global public opinion on international issues, including awareness of pressing global challenges, global citizens' anxieties and dissatisfactions, proposals for UN reform and the formation of a world government, and perceptions of major countries and reactions to President Bush's re-election. The CSR survey aims to track global perceptions of corporate social responsibility, specifically socially responsible management, and the universality and particularity of national attitudes. The ultimate goal is to contribute to elevating the currently nascent level of corporate social responsibility management to international standards.

** 21 Participating Countries: Argentina, Australia, Brazil, Canada, Chile, China, France, Great Britain, Germany, India, Indonesia, Italy, Mexico, Nigeria, Philippines, Russia, South Africa, Korea, Switzerland, Turkey, United States.

Survey Methodology

Survey Sponsor: Maeil Business Newspaper

Survey Target: Adult men and women aged 20 and over

Survey Region: Nationwide

Valid Sample: 1,000 respondents

Survey Method: In-person interviews using a standardized questionnaire

Sampling Method: Quota sampling based on proportional allocation by region, gender, and age

Sampling Error: ±3.1% at a 95% confidence level

Survey Dates: November 26 - December 16, 2004

CSR Research Team

Kim Byung-kook (Former Director, EAI)

Lee Jae-youl (Department of Sociology, Seoul National University)

Jang Jin-ho (Department of Business Administration, Yonsei University)

Chung Won-chil (Senior Researcher, EAI)