GlobeScanㆍEAIㆍMaeil Business Newspaper CSR 2005 Questionnaire

EAI conducts the Global Issue Monitor (GIM), which surveys global public opinion on pressing global issues, and the Corporate Social Responsibility Monitor (CSR), which analyzes perceptions of corporate social responsibility. These surveys are conducted in collaboration with the international polling firm GlobeScan. The GIM involves a total of 23 countries*, and the CSR involves 21 countries**.

The GIM primarily analyzes global public opinion on international issues such as awareness of pressing global challenges, global anxieties and dissatisfactions, proposals for UN reform and the formation of a world government, and perceptions of major countries and reactions to President Bush's re-election. The CSR aims to track global public awareness of corporate social responsibility, or responsible management, and the universality and particularity of national attitudes towards it, thereby contributing to elevating the currently nascent level of corporate social responsibility management to international standards.

** 21 participating countries: Argentina, Australia, Brazil, Canada, Chile, China, France, Great Britain, Germany, India, Indonesia, Italy, Mexico, Nigeria, Philippines, Russia, South Africa, Korea, Switzerland, Turkey, United States.

Survey Methodology

Survey Sponsor: Maeil Business Newspaper

Survey Target: Adult men and women aged 20 and over

Survey Area: Nationwide

Valid Sample: 1,000 respondents

Survey Method: Interview method using a standardized questionnaire

Sampling Method: Quota sampling based on proportional representation by region, gender, and age

Sampling Error: ±3.1% at a 95% confidence level

Survey Dates: November 26, 2004 - December 16, 2004

CSR Research Team

Kim Byung-kook (Former Director, EAI)

Lee Jae-youl (Department of Sociology, Seoul National University)

Jang Jin-ho (Department of Business Administration, Yonsei University)

Jeong Won-chil (Senior Researcher, EAI)