GlobeScanㆍEAIㆍMaeil Business Newspaper GIM 2005 Frequency Table

The East Asia Institute (EAI) conducts the Global Issue Monitor (GIM) survey, which gauges global public opinion on pressing international issues, and the Corporate Social Responsibility Monitor (CSR) survey, which analyzes perceptions of corporate social responsibility. These surveys are conducted in collaboration with the international polling firm GlobeScan. The GIM survey includes a total of 23 countries*, while the CSR survey involves 21 countries**.

The GIM survey primarily analyzes global public opinion on pressing international issues, including awareness of global challenges, public anxieties and dissatisfactions, proposals for UN reform and the establishment of a world government, and reactions to the perceived reputation of major countries and President Bush's re-election. The CSR survey aims to track global public awareness of corporate social responsibility, or socially responsible management, and the universality and particularity of national perceptions. It seeks to contribute to elevating the currently nascent level of corporate social responsibility management to international standards.

* 23 participating countries: A total of 21,713 individuals participated in the survey from Argentina, Australia, Brazil, Canada, Chile, China, France, Great Britain, Germany, India, Indonesia, Italy, Japan, Lebanon, Mexico, Philippines, Poland, Republic of South Africa, Russia, South Africa, Korea, Turkey, and the United States.

Survey Methodology

Survey Sponsor: Maeil Business Newspaper

Survey Target: Adult men and women aged 20 and above

Survey Region: Nationwide

Valid Sample: 1,000 respondents

Survey Method: In-person interviews using a standardized questionnaire

Sampling Method: Quota sampling based on proportional allocation by region, gender, and age

Sampling Error: ±3.1% at a 95% confidence level

Survey Dates: November 26, 2004 - December 16, 2004

GIM Participating Researchers

Kim, Byung-kook (Former Director, EAI)

Kim, Tae-hyun (Director, EAI Center for Diplomatic and Security Studies)

Lee, Nae-young (Director, EAI Public Opinion Analysis Center)

Namgung, Gon (Ewha Womans University)

Choi, Young-jong (Catholic University of Korea)

Chung, Won-chil (Senior Research Fellow, EAI)

Jeong, Han-ul (Senior Research Fellow, EAI)