Global Views 2004 Expert Survey Questionnaire

Purpose of the Survey

There is no disagreement that public opinion is of utmost importance. This is because the nation is premised on its people. However, public opinion must also consider the obligation to maintain and develop the nation. This is also why it is necessary to recognize facts first and integrate them into one's belief system. It is for this reason that understanding the opinions of opinion leaders, who play a crucial role in the formation and development of public opinion, is important.

Our institute previously announced the results of a public opinion survey on external perceptions conducted jointly by South Korea, the United States, and Mexico through the JoongAng Ilbo newspaper on September 30 and October 1.

The previous survey was significant in that it allowed for a systematic comparison of the universality and particularity of South Koreans' external perceptions with those of citizens in other countries. This expert survey follows the same context. In particular, it holds great significance in that it targeted experts who form the core of opinion leaders. Experts are individuals who have dedicated significant effort and time to their respective fields. Therefore, they possess more information and insight. Consequently, their opinions can serve as realistic alternatives for the formation of desirable public opinion, and through this, experts establish their identity.

Survey Design

Emails were sent to approximately 1,300 scholars affiliated with the Korean Political Science Association and professional monitors of the National Unification Advisory Council, of whom about 20%, or 248 individuals, participated in this expert survey. Additionally, members of the National Assembly and their staff were set as the target population, as they represent expert groups in the political field. The questionnaire used in the previous survey was utilized again for comparative analysis with the general public and with opinion leaders in the United States. The survey method was based on the online survey program independently developed by the East Asia Institute (EAI), with some use of face-to-face interviews. This can be summarized as follows:

Target Population: Political scientists and politicians

Valid Samples: 364

Survey Method: Online survey program (with partial use of face-to-face interviews)

Survey Period: October 18 - October 30, 2004

Planning Institution: EAI

Project Management: EAI