Global Views 2004 Expert Survey Frequency Table

Survey Objectives

There is no disagreement that public opinion is of paramount importance. This is because the people form the foundation of a nation. However, public opinion must also consider the obligation to maintain and develop the nation. This is why it is necessary to first recognize facts and endeavor to integrate them with one's belief system. It is likely for this reason that understanding the opinions of opinion leaders, who play a crucial role in the formation and development of public opinion, is also important.

Our institute already announced the results of a joint public opinion survey on external perceptions conducted by Korea, the United States, and Mexico on September 30 and October 1 through the JoongAng Ilbo newspaper.

The previous survey was significant in that it allowed for a systematic comparison of the universality and particularity of Koreans' external perceptions with those of citizens in other countries. This expert survey follows the same context. In particular, it holds great significance because it targeted experts who form the core of opinion leaders. Experts are individuals who have dedicated significant effort and time to their respective fields. Consequently, they possess more information and insight. Therefore, their opinions can serve as realistic alternatives for the formation of desirable public opinion, and this is what defines the identity of experts.

Survey Design

Emails were sent to 1,300 individuals, including scholars affiliated with the Korean Political Science Association and professional monitors from the Advisory Council on National Unification, with approximately 20% (248 individuals) participating in this expert survey. Additionally, members of the National Assembly and their staff were set as the sampling frame, as they represent a key group of experts in the political field. The questionnaire used in the previous survey was utilized again for comparative studies with the general public and U.S. opinion leaders. The survey method primarily employed the online survey program developed in-house by the East Asia Institute (EAI), with some use of face-to-face interviews. This is summarized as follows:

Target Respondents: Political scientists and politicians

Valid Samples: 364

Survey Method: Online survey program (partially supplemented with face-to-face interviews)

Survey Period: October 18 - October 30, 2004

Planning Institution: EAI

Project Management: EAI