GlobeScanㆍEAIㆍMaeil Business Newspaper CSR 2005 Frequency Table

EAI conducts the Global Issue Monitor (GIM) survey, which asks about global public opinion on pressing global issues, and the Corporate Social Responsibility Monitor (CSR) survey, which analyzes perceptions of corporate social responsibility. These surveys are conducted in partnership with the international polling firm GlobeScan. A total of 23 countries* participate in the GIM, and 21 countries** participate in the CSR survey.

The GIM primarily analyzes global public opinion on international issues, including awareness of pressing global challenges, global public anxiety and dissatisfaction, proposals for UN reform and the formation of a world government, the reputation of major countries, and reactions to President Bush's re-election. The CSR survey aims to track global public perception of corporate social responsibility, or socially responsible management, and the universality and particularity of perceptions across countries. The ultimate goal is to contribute to elevating the level of corporate social responsibility management, which is still in its nascent stages, to an international standard.

** 21 Participating Countries: Argentina, Australia, Brazil, Canada, Chile, China, France, Great Britain, Germany, India, Indonesia, Italy, Mexico, Nigeria, Philippines, Russia, South Africa, Korea, Switzerland, Turkey, United States.

Survey Methodology

Survey Sponsor: Maeil Business Newspaper

Target Respondents: Adult men and women aged 20 and over

Survey Area: Nationwide

Valid Sample Size: 1,000 respondents

Survey Method: In-person interviews using a standardized questionnaire

Sampling Method: Quota sampling based on proportional allocation by region, gender, and age

Margin of Error: ±3.1% at a 95% confidence level

Survey Dates: November 26, 2004 - December 16, 2004

CSR Research Team

Kim Byung-kook (Former Director, EAI)

Lee Jae-youl (Department of Sociology, Seoul National University)

Jang Jin-ho (Department of Business Administration, Yonsei University)

Chung Won-chil (Senior Researcher, EAI)