GlobeScanㆍEAIㆍMaeil Business Newspaper GIM 2005 Cross-Tabulation

The East Asia Institute (EAI) conducts the Global Issue Monitor (GIM) survey, which gauges global public opinion on pressing international issues, and the Corporate Social Responsibility Monitor (CSR) survey, which analyzes perceptions of corporate social responsibility. These surveys are conducted in collaboration with GlobeScan, an international public opinion research firm. The GIM survey involves a total of 23 countries*, and the CSR survey involves 21 countries**.

The GIM survey primarily analyzes global public opinion on international issues such as awareness of pressing global challenges, global citizens' anxieties and dissatisfactions, UN reform proposals and the formation of a world government, reputation of major countries, and reactions to President Bush's re-election. The CSR survey aims to track the global public's level of awareness regarding corporate social responsibility, or socially responsible management, and the universality and particularity of national perceptions. It seeks to contribute to elevating the current nascent level of corporate social responsibility management to international standards.

* 23 participating countries: A total of 21,713 individuals were surveyed across Argentina, Australia, Brazil, Canada, Chile, China, France, Great Britain, Germany, India, Indonesia, Italy, Japan, Lebanon, Mexico, Philippines, Poland, Republic of South Africa, Russia, South Africa, Korea, and the United States.

Survey Methodology

Survey Sponsor: Maeil Business Newspaper

Survey Target: Adult men and women aged 20 and above

Survey Area: Nationwide

Valid Sample: 1,000 individuals

Survey Method: Face-to-face interviews using a standardized questionnaire

Sampling Method: Quota sampling based on proportional allocation by region, gender, and age

Sampling Error: ±3.1% at a 95% confidence level

Survey Period: November 26, 2004 - December 16, 2004

GIM Participating Researchers

Kim Byung-kook (Former President, EAI)

Kim Tae-hyun (Director, EAI Center for Diplomacy and Security)

Lee Nae-young (Director, EAI Public Opinion Analysis Center)

Namgung Gon (Ewha Womans University)

Choi Young-jong (Catholic University of Korea)

Chung Won-chil (Senior Researcher, EAI)

Jeong Han-wool (Senior Researcher, EAI)