2004 Survey of Political and Social Consciousness Questionnaire

2004 Survey of Political and Social Consciousness [Questionnaire]

Purpose of the Survey

Ideology has become a key concept for understanding our society. This trend signifies that it has not only become an essential concept for comprehending domestic politics, economics, society, and culture, but has also served as a useful analytical standard in the analysis of external security domains. Accordingly, EAI has been surveying the ideological issues of our society annually since May 2002. The survey aims to achieve two main objectives. First, to empirically understand the content and standards of ideology in Korean society. Second, to identify the differences and changes in the ideological distribution of public perception brought about by shifts in social realities.

Generally, ideology refers to relatively stable and established value orientations. However, the content of ideology is not fixed but is continuously updated in accordance with the passage of time and changes in reality. Therefore, in Korean society, which is experiencing rapid socioeconomic changes, the ideological orientations and characteristics held by the public are bound to be variable. This implies that elucidating the ideological characteristics and significance of a society cannot be achieved through a one-off study. This is precisely why EAI has been conducting periodic surveys of political and social public opinion. Researchers have selected approximately ten issues that emerge as ideological conflicts in the political, economic, social, and foreign policy/security domains, and have tracked the paths and causes of ideological change over time. To this end, a significant portion of the previously used questionnaire has been retained.

Survey Method

Target Population: Adult men and women aged 20 and over

Survey Region: Nationwide

Valid Sample Size: 1,000 individuals

Survey Method: Face-to-face interviews

Sampling Error: ±3.1% points (95% confidence level)

Survey Dates: November 29 - December 11, 2004

Sponsor: Hankook Ilbo

Planning and Analysis: EAI