Public Diplomacy and Soft Power in East Asia

This is EAI's fifth English monograph, edited and revised from papers presented at the International Conference on Soft Power held in December 2008. This book empirically evaluates and analyzes the soft power and public diplomacy of ASEAN and China, Japan, and South Korea, while also addressing assessments of American soft power from an East Asian perspective. This project was supported by the Korea Foundation.

Table of Contents

Introduction ｜ Sook Jong Lee and Jan Melissen

1. The Theory and Reality of Soft Power: Practical Approaches in East Asia ｜ Shin- wha Lee

2. Soft Power as Productive Power ｜ Yong Wook Lee

3. Measuring Soft Power in East Asia: An Overview of Soft Power in East Asia on Affective and Normative Dimensions ｜ Byong-kuen Jhee and Nae-young Lee

4. Modern Japan and the Quest for Attractive Power ｜ Akiko Fukushima

5. Soft Power and Public Diplomacy: The Case of Indonesia ｜ Rizal Sukma

6. Taiwan’s Soft Power and the Future of Cross- Strait Relations: Can the Tail Wag the Dog? ｜ Yun- han Chu

7. South Korean Soft Power and How South Korea Views the Soft Power of Others ｜ Sook Jong Lee

8. The Limits of China’s Soft Power in Europe: Beijing’s Public Diplomacy Puzzle ｜ Ingrid d’Hooghe

9. Asian Perceptions of American Soft Power 191 ｜ Marshall M. Bouton and Gregory G. Holyk

10. The Complexities of Economic Soft Power: The U.S.-China Case ｜ Benjamin I. Page and Tao Xie

11. Concluding Ref lections on Soft Power and Public Diplomacy in East Asia ｜ Jan Melissen